It’s Green Friday for Norfolk Grocer

The Apiary in Harleston offers an alternative to Black Friday

Unless you’ve been on a desert Island for the past fortnight, you’ll be aware that this Friday 26 November is more commonly known as ‘Black Friday’. A celebration of shopping with the aim of boosting retail sales before Christmas, Black Friday is traditionally about heavy discounts and excessive consumerism.

Mike Chappel

Not at The Apiary in Harleston! Owner Mike Chappell has decided to make this a GREEN Friday by donating a tree for every order they receive from 26 November until 11 December. Over ‘Green Friday’ weekend itself, The Apiary will also give a 20% off voucher to everyone who orders, to be redeemed during their next visit to The Apiary in person or via their website.

“Big discounts can lead to increased sales, but the bottom line is you’re making a smaller profit. For small, local, independent businesses, who are already struggling after the events of the past two years, this isn’t as positive as it might seem,” Mike told us.

“Many Black Friday purchases end up in landfill, and customers who come for the big discounts are often shown never to return. We wanted to do different and encourage people to return to us after ‘Black Friday’, as well as doing something positive for the environment. Hence ‘Green Friday’.

“We are proactive in the community, and as a coffee shop and greengrocers that prides itself in sourcing most of its products from with a 35 mile radius, Green Friday fits our philosophy much better.”

All orders placed in person or online at apiaryharleston.co.uk from 9am on Friday 26 November to midnight on Saturday 11 December will sponsor the planting of a tree, via Just One Tree. Until midnight on Sunday 28 November, all orders will additionally earn the customer a 20% off voucher for their next order or visit to The Apiary, either online or in person.


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